Further Market Research - Survey

To add to my market research I decided to make a survey and post it on twitter to see what people thought. 12 people took the survey and further down you can find the results. I used www.surveymokey.com to conduct the survey.

 

Here is a screen shot of what the survey looked like and of the website

Media Market Research Questions

Front Cover:

What draws you to the front cover of a music magazine the most?

·         The main Image (4)

·         Smaller Images

·         Stand Out font (3)

·         Headlines and Cover Stories(2)

·         The Price (Low)(3)

Do you prefer large amounts of text to images or more images to text?

(7/12 preferred more text and 5/12 preferred more images)

What type of shot do you prefer for the main Image?

·         Close up

·         Medium close up (6)

·         Mid shot (6)

What would you say is a reasonable price for a music magazine?

·         £1-2 (9)

·         £2-3 (3)

·         £4+  (0)

Double Page Spread:

Do you prefer a main image or lots of smaller images on a double page spread?

(Most people preferred one main image)

Where do you prefer the main image to be?

·         Middle (3)

·         Left (5)

·         Right (4)

Do you prefer more text than there are images, more images than there is text or a good balance of both?

(Everyone picked a good balance of both)

What Colour Scheme is more appealing?

·         Bold and Bright (5)

·         Calm and Subtle but Bold (7)